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A keyword suggestion tool is a software application that helps users generate keyword ideas for their search engine optimization (SEO) or pay-per-click (PPC) advertising campaigns. These tools analyze search queries and provide keyword suggestions based on user input, search volume, competition level, and other relevant metrics. They can help users find new keywords to target and identify long-tail keywords that have low competition but high conversion potential. Keyword suggestion tools can be used by content creators, marketers, and website owners to optimize their content and improve their search engine rankings.